Floor Graphics – Advertising with graphics tends to happen at eye-level or above head height. Think of a company sign in front of a store, a window graphic, or even vehicle wraps. In the course getting from one location to another location, people also look down. Your floor space could be promoting your brand and helping your customers make purchase decisions.
Most floors are unremarkable. At best, they might be painted or treated to add some interest. Essentially, however, it is just something that stops people falling through the foundations of a building. This doesn’t need to be the case.
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Floor Graphics – Advertising with graphics tends to happen at eye-level or above head height. Think of a company sign in front of a store, a window graphic, or even vehicle wraps. In the course getting from location to location, however, people also look down. Your floor space could be promoting your brand and helping your customers make purchase decisions.
Adding graphics to your flooring in strategic locations adds interest. It will set you apart from other stores, demonstrating creativity, flair, and style. Perhaps more importantly, your floor graphics will be seen by a large number of people, who will take your message away with them.
There are various things that are constant in a retail environment. Fitting rooms, cashiers, and fire exits are just a few examples. Businesses can use floor graphics to help their customers move between locations. Directional information on floors can be very useful, as well as being slightly offbeat, to help differentiate your business from its competitors. Graphics such as these can be used in conjunction with wall-mounted signage or can replace it.
Businesses that help their customers find their way around their stores build better relationships with their customers. These customers are more likely to return to a store that they felt cares about their experience and they are more likely to share the experience with their social networks.
Could your business benefit from the use of floor graphics? Would you like to hear about the benefits associated with these signs for your business specifically? Call our team and schedule a consultation today!
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